Check out our BRAND NEW SEGMENT, Park Enthusiasts, with Parks Project CEO and Founder, Keith Eshelman. Parks Project is an outdoor lifestyle brand with purpose. Parks Project gives back to conservation efforts focused on restoring habitats in our parklands and activates communities of volunteers to support parks. In only 7 years, what started as a one t-shirt business, has grown to an assortment of head-to-toe apparel and home goods and more than $2.6 million in donations to over 50 park conservatories, inspiring the next generation to leave it better than we found it. Keith, himself, is passionate about habitat restoration and making conservation accessible and cool. Prior to starting Parks Project, Keith was one of TOMS earliest employees, and it was there during a volunteer day in the Santa Monica mountains that he discovered the overwhelming backlog of much-needed funding to complete projects in parks and uncovered a need to educate the next generation of advocates. This episode dives into how Keith creates product stories with a purpose, his craziest moment in a national park, how Parks Project ran the E-Commerce experience for the National Park Service’s Find Your Park Campaign and the brands he looks up to. Listen in!